Even after launching low cost smartphones, BlackBerry's global market
share seems to be declining. In its report regarding smartphone market
share, Kantar WorldPanel has tossed BlackBerry in the low-lying
"other" category along with powerless platforms such as Symbian and
Firefox. Three other major platforms; iOS, Android and Windows Phone
either hold steady or march ahead. Prior this year, BlackBerry's
market share fell to just 0.4 percent in the United States, 1.5
percent in the five biggest European markets and 2.8 percent in the
three biggest Latin American markets; Brazil, Mexico and Argentina.
John Chen, CEO of BlackBerry, is trying hard to blow a fresh life by
asserting that BlackBerry will not live or die over smartphone sales.
Instead, they are working on offering a large range of
enterprise-centric services that put security back into focus.
The question of the hour for BlackBerry is whether it can make enough
money on the handsets it sells to make them worth keeping pace. The
only hope is that by concentrating more on potentially lucrative
customer base such as government employees and people who work in
highly regulated industries that require top-notch security, it can
cast out a profitable strategy for itself. If this plan does not
works, there seems to be no hope for BlackBerry rebounding in the
consumer market
share seems to be declining. In its report regarding smartphone market
share, Kantar WorldPanel has tossed BlackBerry in the low-lying
"other" category along with powerless platforms such as Symbian and
Firefox. Three other major platforms; iOS, Android and Windows Phone
either hold steady or march ahead. Prior this year, BlackBerry's
market share fell to just 0.4 percent in the United States, 1.5
percent in the five biggest European markets and 2.8 percent in the
three biggest Latin American markets; Brazil, Mexico and Argentina.
John Chen, CEO of BlackBerry, is trying hard to blow a fresh life by
asserting that BlackBerry will not live or die over smartphone sales.
Instead, they are working on offering a large range of
enterprise-centric services that put security back into focus.
The question of the hour for BlackBerry is whether it can make enough
money on the handsets it sells to make them worth keeping pace. The
only hope is that by concentrating more on potentially lucrative
customer base such as government employees and people who work in
highly regulated industries that require top-notch security, it can
cast out a profitable strategy for itself. If this plan does not
works, there seems to be no hope for BlackBerry rebounding in the
consumer market
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