Aircel today launched Mobile Radio; an IVR-based music streaming
service powered by Techzone. This lets users dial toll free number
56060555 and listen to music completely free of cost without any
subscription. You can listen to songs ranging from different genres,
artists and in various regional languages like Hindi, Marathi,
Gujarati, Assamese, Bhojpuri, Tamil, Telugu, Malayalam and more. All
existing and new customers irrespective of the handset can enjoy this
service. At the launch, Anupam Vasudev, Chief Marketing Officer,
Aircel Ltd, said, At Aircel, we have taken note on the shifting
subscriber usage pattern and have devised innovative products and
services catering to our customers. Aircel's Mobile Radio is one such
service which will offer our customers non-stop regional music by
simply dialing a toll free number and without paying any subscription
charges for music service. This will help us reach out to population
in tier 2&3 markets willing to experience diversity and innovation
with their mobile phones. We are delighted to partner with Techzone
for Aircel Mobile Radio. It is also a viable platform for advertisers
as the customers get to listen to an advertisement after each song.
Naveen Bhandari, Chief Executive Officer, Techzone, said, It is a new
benchmark for the way music is consumed in India
service powered by Techzone. This lets users dial toll free number
56060555 and listen to music completely free of cost without any
subscription. You can listen to songs ranging from different genres,
artists and in various regional languages like Hindi, Marathi,
Gujarati, Assamese, Bhojpuri, Tamil, Telugu, Malayalam and more. All
existing and new customers irrespective of the handset can enjoy this
service. At the launch, Anupam Vasudev, Chief Marketing Officer,
Aircel Ltd, said, At Aircel, we have taken note on the shifting
subscriber usage pattern and have devised innovative products and
services catering to our customers. Aircel's Mobile Radio is one such
service which will offer our customers non-stop regional music by
simply dialing a toll free number and without paying any subscription
charges for music service. This will help us reach out to population
in tier 2&3 markets willing to experience diversity and innovation
with their mobile phones. We are delighted to partner with Techzone
for Aircel Mobile Radio. It is also a viable platform for advertisers
as the customers get to listen to an advertisement after each song.
Naveen Bhandari, Chief Executive Officer, Techzone, said, It is a new
benchmark for the way music is consumed in India
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